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‘Daisies’ to bloom at N.Y. TV festival

Sonnenfeld pilot part of 'premiere week'

A special screening of ABC’s frosh dramedy “Pushing Daisies” will be among the highlights of this year’s New York Televison Festival. The Sept. 6 screening at Off Broadway’s New World Stages is part of the fest’s “premiere week” and will be open to the public.

The fest, in part a mixer for new talent and network execs looking for talent, fetes high-profile television shows with a week of red-carpet premieres, and then holds its independent pilot competition. “Pushing Daisies,” created by Bryan Fuller and directed by Barry Sonnenfeld, is the most anticipated pilot yet to land at the fest.

Last year, premiere week included ABC’s “Knights of Prosperity” and NBC’s “Kidnapped,” and rewarded shows like the anime spoof “Squid Dragon Legend” with seed money and meetings with development execs at interested networks.

“Networks’ development budgets are finite, and they’re always looking for new talent,” said pointed out fest founder and director Terence Gray. “Without having spent a dime, they can come and watch our content and then meet the people involved.”

Two of the independently produced pilots at the fest sold through to networks last year – one to A&E, and one to cabler Versus. This year, the 28-show lineup for the pilot competition features the animated “Stuperheroes” and the puppet comedy “Apartment 413.”

Sponsor Procter & Gamble Productions is looking to aid the expansion of the fest’s independent TV portion. The production company is wrapping up a talent search for “The Procter and Gamble Productions Players,” who will present a live performance at the fest and help to develop “The Procter and Gamble Productions Comedy Hour.”

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