Channel will bow to Japanese elders

Ginga targeting country's 7 million boomers

The upper end of Japan’s famously long-lived population will get special treatment with the launch next year of Channel Ginga.

Net will target the country’s 7 million baby boomers as they hit retirement and increase their hours of TV watching.

Ginga (which means Galaxy) will begin airing next April on the Jupiter Communications cable networks and on the e2 by SkyPerfecTV DTH satellite platform.

“J:COM will take the lead in financing more than 70% of the capital of the new firm, the remainder being drawn from leading cable television operators and content providers,” Tomoyuki Moriizumi, prexy and CEO of Jupiter Telecommunications, said.

Investors are expected to include Japan Cablenet, its communications Inc., Tokai Digital Network, Vic Tokai Corp., Starcat Cable Network Co., Kintetsu Cable Network Co., Japan Digital Serve Corp., Tohokushinsha Film Corp. and Media Intl. Corp.

Programming — essentially docus, history, travelogues, art and TV dramas — will be sourced one-third from the archives of pubcaster NHK with the balance made up by content from the BBC, the three major U.S. terrestrial nets and some in-house productions.