HOLLYWOOD — As a relatively small film released “in the shadow of the giants,” as U co-topper Marc Shmuger put it, “Knocked Up” had its premiere Monday at the Village.
The R-rated comedy got a warm reception from the aud and where else but Hollywood would one industry vet’s comment that the film was “tasteful and tasteless all at the same time” be meant — and taken — as a compliment?
As for the film’s release among the blockbusters, Shmuger said there’s “room for a modest alternative to take people by surprise.”
One surprise at the screening was the pic’s multiple mentions of Sony’s “Spider-Man 3,” which a number of guests thought was, at the least, unusual product placement.
Writer-producer-director Judd Apatow said the mentions arose from the film having a James Franco cameo; ” ‘Spider-Man 3’ ” being on everyone’s mind”; and the mentions developing “into a funny runner” in the plot.
And he joked, “I got so much money and free stereos on the side.”