True Blue: Denim Loyalty

Find out which brands rank highest

The perfect pair of jeans, much like the ideal boyfriend, always fits just right. But every once in a while, you ogle a new brand and cheat on your true blues. Maybe it’s a side seam of rivets that lures you. Or a newfangled whisker wash. Still, you always go back to your first love denim.

For me, it’s a pair of faded Levi’s 501s with a slightly flared leg. The cuffs are a bit frayed; the upper thigh material is as soft as a horse’s nuzzle. If a thief tried to steal my jeans, I would kick and bite and scream. Maybe even go for the old eye gouge.

And I’m not entirely alone when it comes to my denim loyalty. According to an article in WWD, a study from Brand Keys–a research think tank in New York–revealed that people stand by their brand. The study of 3,000 men and women revealed that Levi’s tops the list of brands with the most loyal customers. To me, that speaks volumes since Levi’s was founded in 1853 and the company continues to maintain its old school inventory, while keeping astride of the latest trends.

In the survey, next came Joe’s Jeans–I recommend the Socialite or the Honey–and then True Religion. Both of these brands are darlings of celebrities and have managed to stay on top even though the current jean market is more saturated than a dish rag at a diner.

Other jeans that made the list? Wrangler, Tommy Hilfiger, Diesel, Guess, Rock & Republic, Gap, and Lucky–listed in their respective order. Good to know, in my opinion, because women and men don’t monkey around when it comes to their denim. I’m wearing my Levi’s 501s right now and frankly, I’m proud of them for topping the list. In fact, I just gave myself a pat on the knee.

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