Landmark plants flag with 12-plex

Theater features stadium seating, leather seats

HOLLYWOOD — It was a case of a theater premiering itself when the Landmark launched Thursday at the corner of Pico and Westwood.

The 12-plex will be Landmark Theaters’ upscale flagship, offering amenities such as stadium seating; theaters with screening room-style couches; leather seats (the rooms had the scent of a new Mercedes); and an upscale bar-restaurant on the premises.

“This isn’t designed to be a traditional theater,” said Landmark co-topper Mark Cuban. “This is the ultimate date night destination for grownups.”

“We’re selling entertainment, but we’re selling it as a night out,” said co-topper Todd Wagner. “Free parking, dinner, drinks — this is for people getting out the house not for two hours but for four.”

Crowd at the launch was strong on exhibition execs, with Jeff Blake, Bruce Snyder, Dan Fellman and David Tuckerman in the crowd.

Favorable comments were made about the venue’s design (“Like a W hotel with popcorn”) and its ArcLight quality but Westside location.

Impressing the crowd most were the screening room-style couches and Theater One, equipped with the Sony SXRD 4K digital projection, where the stunningly sharp demo reel included scenes of thousands of Muslims circling the Kaaba during the Hajj at Mecca — not exactly the target demo for the Westside, but perhaps the venue will draw from afar.

More Scene

  • Ryan Murphy Pose

    Ryan Murphy on 'Showrunning as Advocacy' and the Post-Me Too 'Age of Enlightenment'

    HOLLYWOOD — It was a case of a theater premiering itself when the Landmark launched Thursday at the corner of Pico and Westwood. The 12-plex will be Landmark Theaters’ upscale flagship, offering amenities such as stadium seating; theaters with screening room-style couches; leather seats (the rooms had the scent of a new Mercedes); and an […]

  • 'The Sinner' film premiere

    Jessica Biel Closes Her Kid-Friendly Au Fudge Restaurant

    HOLLYWOOD — It was a case of a theater premiering itself when the Landmark launched Thursday at the corner of Pico and Westwood. The 12-plex will be Landmark Theaters’ upscale flagship, offering amenities such as stadium seating; theaters with screening room-style couches; leather seats (the rooms had the scent of a new Mercedes); and an […]

  • Comedy Converstion with L to R:

    Just for Laughs Festival Honors Tiffany Haddish, Hannah Gadsby, More

    HOLLYWOOD — It was a case of a theater premiering itself when the Landmark launched Thursday at the corner of Pico and Westwood. The 12-plex will be Landmark Theaters’ upscale flagship, offering amenities such as stadium seating; theaters with screening room-style couches; leather seats (the rooms had the scent of a new Mercedes); and an […]

  • Paul Krassner Memoir Illustration

    Paul Krassner on Resisting With Humor

    HOLLYWOOD — It was a case of a theater premiering itself when the Landmark launched Thursday at the corner of Pico and Westwood. The 12-plex will be Landmark Theaters’ upscale flagship, offering amenities such as stadium seating; theaters with screening room-style couches; leather seats (the rooms had the scent of a new Mercedes); and an […]

  • Just for Laughs Festival Montreal

    Just for Laughs Festival Is the Coachella of Comedy

    HOLLYWOOD — It was a case of a theater premiering itself when the Landmark launched Thursday at the corner of Pico and Westwood. The 12-plex will be Landmark Theaters’ upscale flagship, offering amenities such as stadium seating; theaters with screening room-style couches; leather seats (the rooms had the scent of a new Mercedes); and an […]

  • National Comedy Center Set To Open

    National Comedy Center Set To Open During Lucille Ball Fest

    HOLLYWOOD — It was a case of a theater premiering itself when the Landmark launched Thursday at the corner of Pico and Westwood. The 12-plex will be Landmark Theaters’ upscale flagship, offering amenities such as stadium seating; theaters with screening room-style couches; leather seats (the rooms had the scent of a new Mercedes); and an […]

More From Our Brands

Access exclusive content