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Sundance lifts pair

Boell, Beidl upped to VP positions

Sundance Channel has upped Timothy Boell and Gretchen Beidl to senior VP of affiliate sales and exec VP of business development, respectively.

Boell, who has been with the net for 10 years, was promoted from group VP, national accounts.

He will be responsible for all of Sundance Channel’s sales and distribution activities.

Beidl, formerly exec VP of affiliate sales, will work on initiatives including the formulation and execution of an overall high-def strategy.

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