Disney Channel viewers leapt on “Jump In,” turning the original movie’s Friday night premiere into the cabler’s most-watched telecast ever.
The same night, the kid-centric cabler also posted its best-ever series premiere, as new live-action skein “Cory in the House” crushed all comers.
The one-two punch of “Jump In” and “Cory” helped Disney Channel dominate the basic cable ratings on Friday, ranking a solid No. 1 in total day and primetime auds among total viewers. In prime, Disney bested No. 2 Nick by 138% with viewers (6.2 million vs. 2.6 million). Disney Channel was also tops in its target kids 6-11 and tweens 9-14 demos.
Running from 8 to 9:30 p.m., “Jump In” scored 8.2 million viewers in its Friday bow, even surpassing the debut last year of Disney Channel phenom “High School Musical” (which attracted 7.8 million viewers in its initial run).
That easily made it basic cable’s No. 1 program of the day; it was also the No. 7 program in all of TV, ranking only behind shows on CBS and NBC.
In the demo contest, “Jump In” averaged 3.7 million viewers among kids 6-11, and 3.4 million tweens. “Jump In” even performed well among older viewers — and by old, we mean the 12-34 crowd, where the movie also won among all cablers.
“Jump In” commanded huge shares among kid and tween demos. The telepic scored almost 60% of all girls 6-11 watching TV at that time, for example.
As for “Cory,” the half-hour entry (which premiered at 9:30 p.m. immediately after “Jump In”) averaged 7.6 million viewers — making it basic cable’s second-most watched program of the day, only behind “Jump In.”
That bested Disney Channel’s previous top series debut, last March’s bow of “Hannah Montana” (which attracted 5.5 million viewers).
“Cory” was also the second-most watched program of the day with kids 6-11 (3.4 million) and tweens (3.4 million).