Archie Comics president and co-publisher Richard H. Goldwater died of cancer Oct. 2 in Greenwich, Conn. He was 71.

Richard’s father, John Goldwater, was the creator of comicbook character Archie and his girlfriends Betty Cooper and Veronica Lodge.

In 1941, John and his business partners, Louis Silberkleit and Maurice Coyne, founded MLJ, the company that later came to be known as Archie Comic Publications.

Richard Goldwater joined the company after college and, after working his way up, took the company private together with, Louis’ son, chairman/co-Publisher Michael Silberkleit.

When asked about the reason for “Archie’s” enduring appeal, Richard told the New York Times in 1973: “He’s basically a square, but in my opinion squares are the backbone of America. If we didn’t have squares, we wouldn’t have strong families.”

During his time with the company, Archie Comics introduced properties including Sabrina the Teenage Witch and Josie and the Pussycats, and licensed properties including “Teenage Mutant Ninja Turtles” and “Sonic the Hedgehog.”

The company also expanded into other media including “Archie,” “Sabrina” and “Josie” animated TV series, the live action “Sabrina” TV series, a “Josie and the Pussycats” feature film and The Archies musical group that had a hit song with “Sugar, Sugar.”

Goldwater is survived by three daughters.

Donations may be made to the Center for Hope, 590 Post Road, Darien, CT 06820.