The Middle Eastern and North African pay TV market will grow by 36% from 4.5 million to 6.1 million subscribers during the next five years, according to U.K. research specialists Informa Telecoms and Media.
Much of the growth will come from Israel and Turkey, who between them are set to account for 4.2 million pay TV homes by the end of 2012. The research discovered that, of the region’s 54.8 million TV homes, 30.5 million take free-to-air cable or satellite, a 55.5% penetration rate. Informa predicts that by 2012 this will grow to 40 million, a 62.3% penetration.
The region is “starting to benefit from market liberalization, improving sophistication in technology and content, and some signs of a more receptive stance to-wards foreign investment,” said Informa media research manager Adam Thomas.