Warner Bros. Entertainment has tapped PR vet and political strategist Deborah Lincoln for the newly created position of VP, corporate communications, Europe. She will report to the company’s exec VP of corporate communications, Susan Fleishman.
Move is arguably a response to the growing impact of foreign business dealings, especially in the lucrative Western European market, to the bottom line of the Hollywood majors.
Lincoln will work closely with Fleishman and with in-territory country managers and managing directors to manage press related to WB’s corporate business issues, executive changes, legislation, regulation, litigation and controversial policies or practices. She’ll also help formulate and execute proactive overall communication strategies for the company in Europe.
Based in London, Lincoln will also serve as a spokeswoman in Europe for the company as appropriate.
Lincoln will report through WBE’s Scott Rowe, senior VP of corporate communications, and Jim Noonan, senior VP of worldwide strategic promotions & communications, to Fleishman.
Lincoln joins the Hollywood conglom from Britain’s Pearson, where she had served as head of corporate communications since November 2004. Prior to that, Lincoln was special advisor to Patricia Hewitt, Secretary of State for Trade & Industry in the U.K., acting as a political adviser on employment and work policy, industrial relations, diversity and equality and corporate responsibility. She also held similar titles and responsibilities for various charities and with the British Labour Party.