Korea’s SidusHQ hits Beijing

Talent agency establishes new branch

SidusHQ, South Korea’s leading talent management company, has established a branch office in Beijing.

Launched in partnership with SK Telecom China, the office opens with $2.2 million in capital and will serve to promote the activities of Korean stars in the Chinese market. Company is also expecting to sign three to four Chinese stars to its roster in the near future.

Beijing outpost of SidusHQ will pursue cooperative projects with Chinese agencies and promotional bodies. Mid-term plans also call for the establishment of a film production base.

Meanwhile, the company has also reached an agreement with Chinese mobile firm Viatech to provide star photos, film clips and other content from companies under the umbrella of parent company iHQ, including SidusHQ, iFilm, Chungeorahm and YTN Media.

SidusHQ represents a large collection of Korean stars including Jeon Ji-hyun (“Blood: The Last Vampire”), Song Hye-gyo (“Hwang Jin Yi”), Cannes Palme d’Or winner Jeon Do-yeon (“Secret Sunshine”) and Jung Woo-sung (“The Good, the Bad and the Weird”).

IHQ is owned by major telco SK Telecom.