As part of a reorganization of its Gotham-based PR efforts, Walt Disney Studios Motion Pictures has tapped Anne Stavola as VP, East Coast publicity, and upped Derek Del Rossi to director, East Coast publicity.

Stavola reports to Jasmine Madatian, senior VP of publicity, for Disney, and will work with the exec to develop publicity strategies and campaigns for all pics released under the Walt Disney Pictures and Touchstone Pictures banners.

Del Rossi will share media relations duties with Chris Bogusz, who also holds the title of director.

Stavola was previously VP of national publicity at Fox Searchlight Studios. She also worked as a senior publicist and consultant for Paramount and interim department head for Universal Pictures’ New York PR office.

Del Rossi joined Disney in 1999 as an assistant to the VP of East Coast publicity and was later upped to publicity coordinator for national publicity. He’s spent the past four years as senior manager, national publicity.