Universal Pictures has upped Adam Fogelson to president of marketing and distribution and Eddie Egan to prexy of marketing.
In his newly created post, Fogelson will oversee U’s domestic marketing and distribution divisions as well as the marketing and distribution of titles from Rogue Pictures, the studio’s specialty genre label. Move comes on the heels of Monday’s announcement that Focus Features is shifting marketing and distribution of Rogue titles to U.
U is coming off a solid summer with four films topping $100 million at the box office.
Fogelson will report to U chairman Marc Shmuger and co-chairman David Linde. Nikki Rocco continues as prexy of distribution, a title she’s held since 1996.
“Given what’s happened with Rogue, it seemed like a particularly opportune time to do this,” Fogelson said. “It’s a chance for me to take on some more responsibilities.”
Egan now directs all aspects of marketing for U’s domestic feature film releases, including creative advertising, media, publicity, promotion, digital marketing and administration. He will report to Fogelson.
“Adam is that rarest of executives who combines extraordinary creativity with astute business acumen,” Shmuger said. “He has been instrumental in our greatest successes over many years. He is passionate, innovative and creatively fearless. We are pleased to give him this greater scope of responsibilities at Universal.”
As for Egan, Linde said, “Before I assumed my own new role last year, I knew of Eddie’s reputation as an indispensable leader at Universal; since then, I have witnessed firsthand just how much that esteem is earned.”
Shmuger and Linde added that the new structure will align Egan and Fogelson more closely with Rocco and create a more integrated marketing and distribution process.
Fogelson, who was named president of marketing for Universal in May 2002, joined the studio as veep of creative advertising in 1998 and rose to exec veep, creative advertising, in 2002. Before U, he was senior VP, worldwide marketing, for Trimark Pictures.
Egan, who was named co-president of marketing for Universal in May 2002, joined the studio in 1994 as senior veep and was named exec VP, Universal Pictures marketing, in 1999. Before U, he held several marketing posts at Sony Pictures Entertainment. Most recently, Fogelson and Egan have been supervising the marketing campaigns for Ridley Scott’s “American Gangster,” starring Denzel Washington and Russell Crowe; and “Charlie Wilson’s War,” directed by Mike Nichols and starring Tom Hanks, Julia Roberts and Philip Seymour Hoffman.