Two years before it hits syndication, the Chris Rock-produced laffer “Everybody Hates Chris” has been cleared for broadcast to stations repping 35% of the country and seven of the top 10 markets.
CBS Television Distribution has struck deals with several key Fox- and CBS-owned stations to begin stripping the show in September 2009. CBS deals are said to be worth a mix of $35,000 per week in cash (along with barter ad time), while the Fox stations are giving up barter ad time only.
Roger King, CEO of CBS Television Distribution, personally handled the launch of the sales campaign.
“Chris” will air on Fox stations in Gotham, Los Angeles, Dallas, Washington and Houston. The CBS stations pacting for the show are in Philadelphia, Detroit, Atlanta and Miami. Weigel Broadcasting’s WCIU has snagged “Chris” for Chicago, while indie KAZT has bought the show in Phoenix.
King quietly began selling “Chris” a few months ago.
Skein premiered on UPN in 2005 and made the transition to the CW last year. It’s now in the middle of its third season.
Rock and Ali LeRoi created “Chris,” which is set in the 1980s and is based on Rock’s own experiences growing up. Rock serves as the narrator for the show.