×
You will be redirected back to your article in seconds

Stewart to launch VOD service

Comcast to initially distribute channel

Martha Stewart has developed a VOD service to be initially distributed through Comcast.

The partnership “is exclusive at launch, but we want the footprint to be broad,” said Sheraton Kalouria, broadcasting prexy for Martha Stewart Living Omnimedia.

Kalouria said the Stewart org wants to expand the channel to as many different cable providers as possible, and Comcast is helping them seek further distribution. Comcast is the loudest voice in favor of the VOD format, and its promotion of VOD content to competing providers will work in its favor if more cable services pick up and popularize the format in order to distribute a popular brand like Martha Stewart.

The content for the service, Martha Stewart On Demand, will change with the seasons and will launch this week with 10 hours of content including Halloween-themed programming. “We’ll be refreshing at a rate of about 50% every month,” Kalouria said. The content will aggregate into a library that cable subscribers will be able to access whenever they need to know how to assemble a canape at 3 a.m.

The content will dovetail with MarthaStewart.com, but will also include exclusive original material produced exclusively for the VOD service.

More TV

  • Star Trek: Picard - Logo ©

    'Star Trek: Picard' Drops First Teaser Trailer, Poster (Watch)

    CBS All Access has released the first look at “Star Trek: Picard,” the new series that will see Sir Patrick Stewart reprise the iconic role of Jean-Luc Picard. Little is known about the plot of the series other than it is said to tell the story of the next chapter of Picard’s life. Stewart played [...]

  • SYDNEY TO THE MAX - Disney

    'Sydney to the Max' Renewed for Season 2 at Disney Channel (EXCLUSIVE)

    “Sydney to the Max” has been renewed for a second season at Disney Channel, Variety has learned exclusively. The series is set in the present day with flashbacks to the 1990s and follows outgoing middle schooler Sydney Reynolds (Ruth Righi) who lives with her single dad Max (Ian Reed Kesler) in the house he grew up [...]

  • CNN Will Test Comedy With Colin

    CNN Will Test Comedy With Colin Quinn Special

    On many days, wringing humor out of the current news cycle seems a fruitless task. CNN is going to give it a try. On Monday at 9 p.m. – in the last hours of Memorial Day – the cable-news outlet will air an hour-long show featuring comedian Colin Quinn, who will perform a version of [...]

  • Netflix Unveils Lonely Island Musical Tribute

    Netflix Unveils Lonely Island Musical Tribute to Jose Canseco, Mark McGwire

    The Lonely Island comedy troupe has dropped a half-hour Netflix special featuring a musical tribute to baseball greats Jose Canseco and Mark McGwire. “The Lonely Island Presents: The Unauthorized Bash Brothers Experience” features Andy Samberg and Akiva Schaffer as the former Oakland Athletics teammates who became known as “the Bash Brothers” for their prowess at [...]

  • Netflix's Clarence Avant Doc 'Black Godfather'

    Barack Obama, P. Diddy, David Geffen Hail 'Black Godfather' Clarence Avant in Netflix Doc (Watch)

    The first trailer for “The Black Godfather,” Reginald Hudlin’s documentary about black entertainment trailblazer Clarence Avant, has been released. The film features interviews with Snoop Dogg, P. Diddy, David Geffen, Clive Davis, Diane Warren, Lionel Richie and Irving Azoff, among other industry titans. Former president Barack Obama also makes an appearance. Hudlin spent three years [...]

  • BBC Studios Names Anna Cronin Digital

    BBC Studios Names Anna Cronin Digital Content Director (EXCLUSIVE)

    Anna Cronin has been upped to director of digital content at BBC Studios, a new role at the production and distribution arm of the U.K. pubcaster. The position is within BBC Studios’ content partnerships division, which oversees the company’s programming and IP partnerships. Cronin will work with U.K. and international partners, and notably those in [...]

  • HBO Europe,The Mediapro Studio Lacoproductora Team

    HBO Europe, The Mediapro Studio, Lacoproductora Team On Comedy Series 'Whatever'

    HBO Europe is adding to its growing Spanish slate with “Por H o por B” (“Whatever”), a comedy series produced by Globomedia, part of TV giant The Mediapro Studio, and new Madrid-based company Lacoproductora. Written and directed by Manuela Burló Moreno, the 10-episode half-hour takes the characters from her Goya-nominated short film “Pipas,” with actresses [...]

More From Our Brands

Access exclusive content