Sony Pictures Television Intl. will rep Swedish “Survivor” producer Strix Television in Latin America in a bid to expand its light entertainment biz in the region.

To this end, SPTI has retained the consulting services of vet TV exec Victor Tobi, whose responsibilities will include format acquisitions, new format development and production, sales strategies, international associations and the repositioning of SPTI’s light entertainment division in Latin America.

Included among the more than 70 Strix formats that SPTI will develop are “The Farm,” “The Bar,” “Paradise Lost,” “All for One,” “Kerry’s Getting Married,” “My Best Friend” and “Class of ’07.” As with SPTI’s other formats available in the region, the catalog will be adapted to local style and content.

Alexander Marin, general manager of SPTI in Mexico, will handle sales in Ecuador, Mexico, Peru and Central America. Helios Alvarez Filho, director of sales operations in Brazil, will handle sales to outlets in the southern cone, including Argentina, Brazil, Chile and Venezuela.

SPTI has adapted scripted U.S. formats in Latin America and elsewhere around the world. These include “The Nanny,” “Bewitched,” “Who’s the Boss?,” “Married … With Children” and “Mad About You.”