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Robertson to chief of WB TV Asia

Exec promoted to senior VP

Twenty-one-year Warner Bros. Entertainment veteran Greg Robertson has been promoted to senior VP and managing director for the Asia Pacific region at Warner Bros. Intl. Television Distribution.

Robertson will supervise the distribution unit’s program licensing activities in two dozen countries in the Pacific Rim, including Australia, New Zealand, Indonesia, India, Malaysia, the Philippines and Singapore as well as tiny enclaves like Brunei and Vanuatu. (Mitsuru Oda continues to oversee Japan and Ted Lai the China ops.)

Robertson’s responsibilities include the sale of TV series, theatricals, telepics and animation to free and pay TV operators over terrestrial, cable, satellite and IPTV platforms. He will also oversee the licensing of those titles to selected new-media clients via ad-supported video-on-demand and subscription VOD services.

Warner Bros. is one of the premier Hollywood exporters of content to TV outlets in the Far East. An estimated 15% of its annual foreign TV revenues from licensing of movies — such as the “Harry Potter” and “Matrix” franchises and series like “ER” and “Without a Trace” — comes from that region.

Robertson is the longest-tenured sales exec in the division. Based in Sydney, he reports to Malcolm Dudley-Smith, exec VP, international sales and business development.

Before his promotion, Robertson was VP-managing director, Asia Pacific, since 1989. For the three years prior to that, he was sales manager for Lorimar-Telepictures in Sydney. He began his career at Columbia Pictures Television.