Retirement Living TV, the cable network focusing on people over 55, has hired Charles Hirschhorn to the new post of chief creative officer, making him responsible for all programming, production and marketing.
Hirschhorn was the founder of G4: Videogame TV, the cable net aimed at young males, where he served as chairman and CEO from 2000 to 2005; earlier in his career he was president of Walt Disney TV.
Retirement Living TV kicked off in September, and in recent months has added three original series: “Living Live,” hosted by Florence Henderson and Meshach Taylor; “Daily Cafe,” hosted by the former CNN anchors Mary Alice Williams and Felicia Taylor, and the weekly “Now Playing, With Gary Collins,” which features entertainment news of interest to older viewers.
The network’s programs deal with health, lifestyle, finance and politics. Its biggest distributors are Comcast’s CN8 network from noon to 4 p.m. Monday-Friday and DirecTV’s channel 364 from 9 a.m. to 5 p.m., also Monday-Friday.
Hirschhorn reports to Brad Knight, president of Retirement Living.