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RDF expanding East Coast operations

Tremayne tapped as veep

Television shingle RDF USA is continuing its expansion, tapping former Granada America exec Charles Tremayne as exec veep heading up East Coast development.

Tremayne, who has worked as a Gotham-based exec at Granada since 2000, has also created shows such as MTV’s “Room Raiders” and A&E’s “The First 48.” He’ll develop a wide range of unscripted series, reporting to RDF USA chief exec Chris Coelen and chief creative officer Stephen Lambert.

Exec’s mandate will be “very broad,” Coelen said, describing Tremayne as an exec with diverse credits. “Room Raiders’ is a very different show from “The First 48,” Coelen said.

Tremayne will also help company strengthen relationships with east coast nets such as Discovery, VH1 and Bravo, Coelen said.

At Granada, Tremayne also oversaw company’s television alliance with the New York Times.

RDF USA is part of the London-based RDF Media Group, which has been ramping up aggressively over the last year. Coelen, a former UTA agent, joined as CEO a year ago.

Company has also made a number of notable hires, bringing on television vets such as former ABC exec Greg Goldman, former Fox exec Kirk Schenck and onetime MTV exec Beth Greenwald. Company also has Wendy Roth as an exec veep in Gotham.

Among shingle’s roster of shows are ABC’s “Wife Swap” and “Ice-T’s Rap School” on VH1. Company is also producing reality series “How to Look Good Naked,” which it recently sold to Lifetime, as well as Corey Haim-Corey Feldman reality half hour “The Coreys: Return of the Lost Boys” for A&E.

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