NPR has named former MSNBC anchor Alison Stewart and NPR reporter Luke Burbank as co-hosts of a planned drivetime radio show targeted at younger listeners.
NPR, which produces “Morning Edition,” is developing the two-hour show as part of a new 24-hour news service that will be offered to public radio stations, satellite radio and online.
The unnamed morning show, code-named “The Bryant Park Project,” will be the first offering of the new service, scheduled to launch in September.
Some of the larger public radio affiliates are considering taking the new service for their HD multicast offerings. In cities with more than one public radio station, the new show will provide a second, younger-skewing option to “Morning Edition.”
With 13.2 million listeners, “Morning Edition” is one of the most popular radio shows in the nation, but its aud is aging and NPR is looking to target the new offering at the adults 22-44 demo.
Stewart had been anchor of MSNBC’s midday show “The Most” and was a substitute anchor for “Weekend Today.” She began her career working on MTV’s “Choose or Lose” campaign coverage in 1992.
Burbank has been an NPR reporter in New York, Washington, Miami and Los Angeles.