Nickelodeon delivered a whale of a ratings catch Friday night with “Drake & Josh: Really Big Shrimp,” which scored the channel’s largest-ever TV movie aud.
“Drake & Josh: Really Big Shrimp,” which aired Friday, Aug. 3, averaged 5.8 million viewers overall — repping Nick’s best telepic ratings in history among total viewers. The cabler also bested its movie numbers with tweens 9-14, pulling in 2.3 million viewers.
“Really Big Shrimp” outperformed the previous channel record-holder, 2006’s “Drake & Josh Go Hollywood,” by 6% with total viewers and by 4% with tweens 9-14.
Versus the time period last year, the movie outperformed by 241% with tweens 9-14 as well; movie also beat Nick’s closest kid competitor by triple digits.
“Really Big Shrimp” follows lead characters Drake (Drake Bell) and Josh (Josh Peck) as they seal a record deal — which Josh then promptly bungles. The two try to switch the tape they’ve sent in, causing more problems.
To promote the movie, Nick asked kids to vote online for their favorite episode of the “Drake & Josh” TV series; a marathon of their fave 16 segs ran for eight hours on Aug. 4. A special online TV site for the movie also launched, as well as a “Drake & Josh: Really Big Shrimp” game.
Dan Schneider exec produced and created the “Drake & Josh” franchise, through his Schneider’s Bakery banner.