NBC, WB team for Hunt talkshow

Pair also pact on 'Extra,' 'Ellen' renewals

The NBC-owned TV stations have inked a mega programming pact with Warner Bros. Domestic TV Distribution that includes the Peacock O&Os making a two-year commitment to a new talkshow hosted by Bonnie Hunt and long-term renewals of Ellen DeGeneres’ daytime talker and newsmag “Extra.”

If the Hunt show becomes a Nielsen success when it kicks off in the fall of 2008, and the advertising marketplace remains healthy, Warner Bros. could end up pocketing more than $100 million from NBC license fees and ad revenues through the life of the contract. The pact keeps Warners’ “Extra” on the NBC O&Os through 2012 and “Ellen” through 2011.

“The deal makes sense for NBC because its stations haven’t come up with any successes inhouse,” said Garnett Losak, VP and director of programming for Petry TV, the rep firm, citing such syndie high-visibility flops produced and distributed by NBC Universal such as “The Megan Mullally Show” and “The Jane Pauley Show.”

“And Warner Bros. saw the need to embrace NBC,” Losak said, “because it doesn’t own a group of TV stations.” Warners has created partnerships with the Fox-owned stations for the syndicated “Tyra Banks Show” and newcomer “TMZ.”

Bill Carroll, VP and director of programming for Katz TV, another rep firm, said that he commitment by the NBC to ‘Extra’ was crucial because NBC stations have replaced it in New York and Miami at 7 p.m. with a half-hour of local news, pushing “Extra” to less desirable late-afternoon time periods.

“‘Ellen’ has become the most successful syndicated series on the NBC O&Os in the last few years,” Carroll said.

Carroll said the stations are likely to run “Bonnie” and “Ellen” back to back in daytime, starting in the fall of 2008, except for WCAU, the NBC O&O in Philadelphia, which has a local hourlong talkshow in the daytime. WCAU is not included in the Bonnie Hunt deal.

The Hunt show is from Bob & Alice Prods., paraMedia and Warners’ Telepictures Prods. Hunt is co-executive producer with Jim Paratore and Don Lake.

John Wallace, president of the NBC TV stations, and Ken Werner, president of Warner Bros. Domestic TV Distribution, were the point persons on the deal.

More Scene

  • National Comedy Center Set To Open

    National Comedy Center Set To Open During Lucille Ball Fest

    The NBC-owned TV stations have inked a mega programming pact with Warner Bros. Domestic TV Distribution that includes the Peacock O&Os making a two-year commitment to a new talkshow hosted by Bonnie Hunt and long-term renewals of Ellen DeGeneres’ daytime talker and newsmag “Extra.” If the Hunt show becomes a Nielsen success when it kicks […]

  • Carter Hudson, John Singleton, Angela LewisFX's

    John Singleton on Disney-Fox Deal: 'You Gotta Let FX Be What It Is'

    The NBC-owned TV stations have inked a mega programming pact with Warner Bros. Domestic TV Distribution that includes the Peacock O&Os making a two-year commitment to a new talkshow hosted by Bonnie Hunt and long-term renewals of Ellen DeGeneres’ daytime talker and newsmag “Extra.” If the Hunt show becomes a Nielsen success when it kicks […]

  • Kevin Durant Lindsey Vonn

    Kevin Durant, Lindsey Vonn to Keynote Variety's Sports & Entertainment Breakfast

    The NBC-owned TV stations have inked a mega programming pact with Warner Bros. Domestic TV Distribution that includes the Peacock O&Os making a two-year commitment to a new talkshow hosted by Bonnie Hunt and long-term renewals of Ellen DeGeneres’ daytime talker and newsmag “Extra.” If the Hunt show becomes a Nielsen success when it kicks […]

  • Cher and Meryl Streep'Mamma Mia! Here

    How the Cast of 'Mamma Mia! Here We Go Again' Geeked Out Around Cher

    The NBC-owned TV stations have inked a mega programming pact with Warner Bros. Domestic TV Distribution that includes the Peacock O&Os making a two-year commitment to a new talkshow hosted by Bonnie Hunt and long-term renewals of Ellen DeGeneres’ daytime talker and newsmag “Extra.” If the Hunt show becomes a Nielsen success when it kicks […]

  • Demi MooreComedy Central's Roast of Bruce

    Demi Moore Appears as Surprise Guest at Bruce Willis' Comedy Central Roast

    The NBC-owned TV stations have inked a mega programming pact with Warner Bros. Domestic TV Distribution that includes the Peacock O&Os making a two-year commitment to a new talkshow hosted by Bonnie Hunt and long-term renewals of Ellen DeGeneres’ daytime talker and newsmag “Extra.” If the Hunt show becomes a Nielsen success when it kicks […]

  • Outfest Filmmakers Get Political, Issue Call

    Outfest Filmmakers Get Political, Issue Call to Action on Opening Night

    The NBC-owned TV stations have inked a mega programming pact with Warner Bros. Domestic TV Distribution that includes the Peacock O&Os making a two-year commitment to a new talkshow hosted by Bonnie Hunt and long-term renewals of Ellen DeGeneres’ daytime talker and newsmag “Extra.” If the Hunt show becomes a Nielsen success when it kicks […]

  • Bob Woodruff Foundation Acquires Veterans Org

    Bob Woodruff Foundation Acquires Veterans Org Got Your 6

    The NBC-owned TV stations have inked a mega programming pact with Warner Bros. Domestic TV Distribution that includes the Peacock O&Os making a two-year commitment to a new talkshow hosted by Bonnie Hunt and long-term renewals of Ellen DeGeneres’ daytime talker and newsmag “Extra.” If the Hunt show becomes a Nielsen success when it kicks […]

More From Our Brands

Access exclusive content