Rupert Murdoch has promoted top deputy Gary Ginsberg to a post in News Corp.’s senior executive suite.
A former Clinton official hired as Murdoch’s top PR exec in 1998, Ginsberg is credited with opening up the company and helping guide touchy public relations efforts during the acquisition of DirecTV and the bid for Dow Jones.
Ginsberg played a role in winning support from parts of the Bancroft family during Murdoch’s effort to purchase Dow Jones while responding delicately to members opposed to the deal.
“Gary’s energy and integrity have helped to expand and improve the company’s communications with investors, the press and community groups in recent years,” Murdoch said in a statement.
Ginsberg becomes exec VP of global marketing and corporate affairs, reporting to Murdoch, prexy Peter Chernin and chief financial officer David DeVoe.
Other members of Murdoch’s office of the chairman are Chernin, DeVoe, general counsel Lon Jacobs, deputy CFO John Nallen and chairman of Fox News, Twentieth TV and Fox TV Stations Roger Ailes.
Ginsberg has also made inroads for News Corp. into Democratic politics, in part to blunt the image of Murdoch as a Republican partisan.
He engineered a Murdoch fund-raiser for Sen. Hillary Clinton in 2006, months before she formally declared her candidacy for the presidency. Murdoch’s political giving was once reliably Republican; now records show he spreads it around to both parties.
Ginsberg worked as assistant counsel for President Bill Clinton in the mid-’90s and then as legal counsel to John Kennedy Jr. and as a senior editor of George magazine.
Ginsberg, a lawyer by training, is one of several prominent Democrats in Murdoch’s inner circle, including Chernin, Jacobs and, as one wag put it, “everyone in L.A.”