×
You will be redirected back to your article in seconds

MTV’s ‘Punk’d’ goes into syndication

Kutcher's reality show to air reruns in fall 2008

Punk’d,” the MTV reality show that uses hidden cameras to play pranks on celebrities, is going into TV syndication as a rerun half-hour in fall 2008.

L.A.-based Trifecta Entertainment & Media, a two-year-old distributor set up by former MGM TV executives, will offer 22 episodes of “Punk’d” to stations for weekend play during the 2008-09 season.

Hank Cohen, a partner and CEO of Trifecta, said “Punk’d” will have a marketplace advantage in that it’s different from most of the shows with which it’s competing for station slots in September ’08 — off-network crime hours such as “CSI: NY,” “NCIS” and “The Closer.”

“Punk’d” is a “utility player that stations can use in any time period,” Cohen said.

Like distributors of all weekly syndicated reruns, Trifecta won’t get cash from stations but instead will harvest 3½ minutes within each episode to sell to national advertisers. Trifecta’s New York office, headed by another partner, Michael Daraio, will handle the advertising sales.

Hosted by Ashton Kutcher, who co-created the show with Jason Goldberg, “Punk’d” features such celebrity victims as Justin Timberlake, Jessica Alba, Britney Spears, Jessica Biel, Hugh Jackman, Katie Holmes and Lindsay Lohan.

Trifecta is launching three weekly series in syndication next month: “Hollywood Shootout,” a syndicated version of the AMC series “Sunday Morning Shootout”; “UFC Wired,” an original hour featuring Ultimate Fighting Championship competitions; and “Into the Wild,” a half-hour animal series hosted by Jack Hanna.

Popular on Variety

More Scene

  • Will Arnett & Robert Shapiro

    Will Arnett Opens Up About His Sobriety: 'I'm Very, Very Grateful on a Daily Basis'

    “Sobriety to me is a gift,” Will Arnett said upon receiving the Spirit of Sobriety Award at the Brent Shapiro Foundation Summer Spectacular. “It’s something that I was fortunate enough to be able to receive and I’m very, very grateful on a daily basis. Sobriety has touched so many people, not just me but so [...]

  • Billy Porter ABC Disney FX Party

    Emmys 2019: Inside the Post-Show Parties

    After the final awards were presented at the 71st Primetime Emmys, television’s biggest stars and execs headed off for final toasts to this year’s festivities. Things kicked off at the Governors Ball and didn’t end until the wee hours at parties throughout Los Angeles. Here, Variety gives you the inside details on all the hottest [...]

  • US record producer The-Dream arrives for

    Top Music Publishers Come Together for Songs of Hope Honors

    The 15th annual Songs of Hope honors united songwriters, music industry insiders and more than a few preeminent doctors at producer Alex Da Kid’s Sherman Oaks compound on Thursday night. Jimmy Jam returned to host the event, which served as a fundraiser for the ever-vital City of Hope medical treatment center as well as a [...]

  • Renee Zellweger Rufus Wainwright Sam Smith

    Renée Zellweger: Judy Garland Was 'My Childhood Hero'

    Awards buzz is building around Renée Zellweger for her performance as Judy Garland, emerging as a frontrunner in the Oscar race for best actress. But for her, the real prize was paying tribute to Garland, of whom she’s been a lifelong fan. “Nobody was prettier, nobody sang prettier…the adventures she had, [she was] my childhood [...]

  • Keke Palmer BlogHer19 Summit

    Keke Palmer Brought to Tears Accepting Truth Teller Award at #BlogHer19 Creators Summit

    Keke Palmer stood surprised and wide-mouthed on the #BlogHer19 Creators Summit stage as she was presented with the Truth Teller Award for her recent acting work — and her viral “sorry to this man” clip. “This means so much,” the multi-hyphenated star softly whispered as she got teary-eyed upon accepting the award. Last week, the [...]

  • LOS ANGELES, CALIFORNIA - SEPTEMBER 19:

    Emmys 2019: Inside All the Hottest Pre-Parties

    It’s (Emmys) party time! Before the 71st annual Emmys go live on Sunday, stars and execs are keeping busy by party-hopping in the days leading up to the big show. Here, Variety gives you the inside details on who was where and what they were doing. Keep checking back right here throughout the weekend for [...]

More From Our Brands

Access exclusive content