Lifetime has unwrapped plans for the fifth edition of its award-winning “Every Woman Counts” campaign, its major 2008 public service push.
The first major yearlong initiative to launch under new Lifetime CEO Andrea Wong, “Every Woman Counts” is a multiplatform campaign meant to urge women to vote in 2008, as well as run for office. Lifetime first launched “Every Woman Counts” in 1992 and has continued it through every presidential election year since then.
Lifetime has, for the first time, set up a coalition of media and advocacy groups, including Hearst mags Redbook, CosmoGirl and Marie Claire.
Campaign also includes candidate forums, public service announcements, women’s leadership events at both national political conventions and a registration and turnout drive.
“Lifetime is now expanding its important work of advocacy for women to make it more resonant than ever before,” said Lifetime public affairs exec VP Meredith Wagner. The net hopes to “ensure that women are heard on the campaign trail, in the media and the halls of power.”