You will be redirected back to your article in seconds

Jamba brings in new blood

New hires include Fenton, Anderson

Fox Mobile venture Jamba has hired a number of execs as it puts its revamped operations into gear.

Company has brought on Vodafone exec Lee Fenton as managing director and chief operating officer; he’ll head up global product marketing and technology initiatives.

It also has hired Sony Pictures Digital Entertainment chief financial officer Mark Anderson for the CFO post at Jamba, where he will be responsible for global finance and business strategy and mergers and acquisitions, among other responsibilities.

Jamba also has promoted managing director Markus Berger-de Leon to chief sales officer.

Jamba is a joint venture formed earlier this year between Fox’s Hollywood-based Jamster division and digital media firm Jamba, based in Germany.

Fox Mobile historically has overseen initiatives ranging from text-message voting for “American Idol” to distribution of “Borat” mobisodes.

Jamba CEO Lucy Hood said that the venture’s focus would be on marketing content not only from Fox but also from other media outfits, such as MTV, NBC U and Universal Music.

Company also wants to find balance between regional and global content. One goal of the venture is to mine foreign markets for internationally friendly properties such as “24” and “The Simpsons.”

Congloms have been trying to transform mobile from a promotional vehicle to a revenue-generating business, much as they did several years ago with online; ad sales, in particular, have become a growing priority in the mobile realm.

More Scene

  • Dave ChappelleDave Chappelle in concert, Radio

    Will Smith, LeBron James, Jon Stewart Join Dave Chappelle for All-Star Stand-Up Show

    Fox Mobile venture Jamba has hired a number of execs as it puts its revamped operations into gear. Company has brought on Vodafone exec Lee Fenton as managing director and chief operating officer; he’ll head up global product marketing and technology initiatives. It also has hired Sony Pictures Digital Entertainment chief financial officer Mark Anderson […]

  • Constance Wu, Jimmy O. Yang. Constance

    Emmys 2018: What You Didn't See on TV

    Fox Mobile venture Jamba has hired a number of execs as it puts its revamped operations into gear. Company has brought on Vodafone exec Lee Fenton as managing director and chief operating officer; he’ll head up global product marketing and technology initiatives. It also has hired Sony Pictures Digital Entertainment chief financial officer Mark Anderson […]

  • Ever Carradine, Madeline Brewer and Chrissy

    Emmys 2018: Inside All the Post-Show Parties

    Fox Mobile venture Jamba has hired a number of execs as it puts its revamped operations into gear. Company has brought on Vodafone exec Lee Fenton as managing director and chief operating officer; he’ll head up global product marketing and technology initiatives. It also has hired Sony Pictures Digital Entertainment chief financial officer Mark Anderson […]

  • House With a Clock in Its

    Cate Blanchett Would Love a Job on Television

    Fox Mobile venture Jamba has hired a number of execs as it puts its revamped operations into gear. Company has brought on Vodafone exec Lee Fenton as managing director and chief operating officer; he’ll head up global product marketing and technology initiatives. It also has hired Sony Pictures Digital Entertainment chief financial officer Mark Anderson […]

  • Director Joe Russo, right, chef Jessica

    Avengers, 'Community' Stars Assemble to Welcome Joe Russo's New Restaurant Simone

    Fox Mobile venture Jamba has hired a number of execs as it puts its revamped operations into gear. Company has brought on Vodafone exec Lee Fenton as managing director and chief operating officer; he’ll head up global product marketing and technology initiatives. It also has hired Sony Pictures Digital Entertainment chief financial officer Mark Anderson […]

More From Our Brands

Access exclusive content