Variety lifts sales exec

Sobrino-Stearns joined company in 1997

Variety has tapped Michelle Sobrino-Stearns as managing director, features, for Daily Variety, Variety and Variety.com. She will report to Brian Gott, VP and associate publisher of Variety.

“Michelle’s solid expertise of our industry will serve her well as she takes on this next challenge,” said Charlie C. Koones, prexy and publisher of Variety.

Sobrino-Stearns joined the company in September 1997. She previously served as co-director, television sales, managing Variety‘s network and cable television advertising business. Sobrino-Stearns will oversee the development and programming of Variety’s special issues slate.

Donna Pennestri takes over as Variety’s director of television sales.

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