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Globo TV invades Asia

Co. inks deals with Guangzhou TV, TDM, WPP

CANNES — Brazil’s Globo TV Intl. extended its beachhead into Asia at Mipcom with a flurry of major first-time deals in various new territories.

In China, company inked deals for telenovelas and miniseries with Guanzhou TV; in Macau, it closed a five-year volume agreement with Portuguese-language Teledifuaso de Macau (TDM); and in Vietnam, WPP nabbed Globo’s hit live-action kid’s series, “Pirlimpimpim.”

Globo’s latest deals follows a wide-ranging, four-year volume deal with India’s Sahara One for the media group’s new international-tilted Firangi channel, and reflect the growing trend highlighted by market activity this year of robust global business, not to mention the continuing international fascination with Latin American product such as steamy telenovelas and minis.

Additional sales were closed in Europe and Eastern Europe with Spain’s Distrivision for mini “Aquarela do Brasil”; BTV in Bulgaria, Albania’s Digital B and Lider TV in Azerbaijan for telenovela “Like a Wave.” Lider TV also took telenovela “Pages of Life,” as did Georgia’s Imedi TV, which also bought the gritty series “Carandiru,” a scripted drama set in one of Brazil’s prisons.