Fox hands movie promos to Cobbin

Boost Mobile chief named exec VP of marketing

Darryl Cobbin has been named exec VP of marketing for 20th Century Fox, where he will oversee the studio’s publicity, promotions, media and online/mobile departments, as well as help to develop overall marketing strategies.

Hire is effective Nov. 26. Cobbin will report to Fox co-prexies of marketing Tony Sella and Pamela Levine.

Cobbin most recently served as chief marketing officer for Boost Mobile.

Duo said Cobbin has a track record of using innovative marketing strategies and tactics to drive brand growth across multiple industries, leveraging entertainment, sports, new media and technology.

During his tenure at Boost, the company’s customer base grew from 500,000 to more than 4.5 million subscribers.

Before Boost, Cobbin served in several senior management positions at Coca-Cola, including veep of entertainment marketing.

More Scene

  • 'SORRY TO BOTHER YOU'

    Why 'Sorry to Bother You' Director Boots Riley Thinks His Satirical Comedy Is 'Realistic'

    Darryl Cobbin has been named exec VP of marketing for 20th Century Fox, where he will oversee the studio’s publicity, promotions, media and online/mobile departments, as well as help to develop overall marketing strategies. Hire is effective Nov. 26. Cobbin will report to Fox co-prexies of marketing Tony Sella and Pamela Levine. Cobbin most recently […]

  • Tesse Restaurant Opens on L.A.'s Sunset

    Tesse Restaurant Takes on the Challenge of Making the Sunset Strip Hip Again

    Darryl Cobbin has been named exec VP of marketing for 20th Century Fox, where he will oversee the studio’s publicity, promotions, media and online/mobile departments, as well as help to develop overall marketing strategies. Hire is effective Nov. 26. Cobbin will report to Fox co-prexies of marketing Tony Sella and Pamela Levine. Cobbin most recently […]

  • Tiffany Haddish

    MTV Movie and TV Awards: The 10 Standout Moments

    Darryl Cobbin has been named exec VP of marketing for 20th Century Fox, where he will oversee the studio’s publicity, promotions, media and online/mobile departments, as well as help to develop overall marketing strategies. Hire is effective Nov. 26. Cobbin will report to Fox co-prexies of marketing Tony Sella and Pamela Levine. Cobbin most recently […]

  • Michael B. Jordan

    'Black Panther,' 'Stranger Things' Reign at 2018 MTV Movie and TV Awards (Full List)

    Darryl Cobbin has been named exec VP of marketing for 20th Century Fox, where he will oversee the studio’s publicity, promotions, media and online/mobile departments, as well as help to develop overall marketing strategies. Hire is effective Nov. 26. Cobbin will report to Fox co-prexies of marketing Tony Sella and Pamela Levine. Cobbin most recently […]

  • Brandon Flynn, Timothy Granaderos, Alisha Boe,

    Alisha Boe Says Brock Turner Case Was Her 'Bible' for '13 Reasons Why' Season 2

    Darryl Cobbin has been named exec VP of marketing for 20th Century Fox, where he will oversee the studio’s publicity, promotions, media and online/mobile departments, as well as help to develop overall marketing strategies. Hire is effective Nov. 26. Cobbin will report to Fox co-prexies of marketing Tony Sella and Pamela Levine. Cobbin most recently […]

  • Yara ShahidiMTV Movie & TV Awards,

    Yara Shahidi, Noah Schnapp, More Talk the Dangers of Social Media at MTV Awards

    Darryl Cobbin has been named exec VP of marketing for 20th Century Fox, where he will oversee the studio’s publicity, promotions, media and online/mobile departments, as well as help to develop overall marketing strategies. Hire is effective Nov. 26. Cobbin will report to Fox co-prexies of marketing Tony Sella and Pamela Levine. Cobbin most recently […]

  • A Night in the Writers' Room

    'Vida,' 'One Day at a Time' Showrunners Recount Being Called Racial Slur in Writers' Room

    Darryl Cobbin has been named exec VP of marketing for 20th Century Fox, where he will oversee the studio’s publicity, promotions, media and online/mobile departments, as well as help to develop overall marketing strategies. Hire is effective Nov. 26. Cobbin will report to Fox co-prexies of marketing Tony Sella and Pamela Levine. Cobbin most recently […]

More From Our Brands

Access exclusive content