On a Nielsen scale of 1 to 10, the launch of CBS gameshow “The Power of 10” checked in at about a 7 on Tuesday night.
The Drew Carey-hosted quizzer, which saw its initial contestant walk off with a million bucks, ran second in most categories during the 8 o’clock hour, logging summer highs for CBS in the time period. It moved to its regular timeslot Wednesday night at 8, where it will play for the rest of summer.
“Power” seemed to boost the Eye’s “Big Brother,” which continues to pick up ratings steam midway through its eighth season. NBC’s recently renewed “America’s Got Talent” remained Tuesday’s top show, while ABC did OK with the launch of two news series, “Primetime: Crime” and “I-Caught.”
According to national Nielsen estimates for Tuesday, “Power of 10” averaged a 2.7 rating/9 share in adults 18-49 and 9.23 million viewers overall, running second to NBC’s “America’s Got Talent,” which netted a 3.2/10 in the demo and 10.84 million viewers overall for its full 8-9:30 p.m. duration.
“Power,” from Embassy Row and Sony Pictures Television, skewed fairly young for a quizzer, beating “Talent” head to head in adults 18-34 (2.3/9 to 2.2/8).
Also for CBS on Tuesday, “Big Brother 8” (3.0/8 in 18-49, 7.21m) established its highest scores on the night to date, as this edition is now outperforming last summer’s “All-Star” season.
“Big Brother” was neck and neck in 18-49 with NBC’s “The Singing Bee” (2.9/8 in 18-49, 9.09m) during the 9:30 half-hour, with the karaoke competish prevailing in total viewers. This Tuesday score was the lowest to date for “Bee,” which will continue into the fall season on the Peacock’s Tuesday sked.
ABC launched a pair of ABC News series to so-so results, with “Primetime: Crime” the better performer at 9 with a 2.2/6 in 18-49 and 7.19 million viewers overall. It was followed by the YouTube-inspired “I-Caught” (2.1/6 in 18-49, 6.20m), which won the weak 10 p.m. hour although it declined by 1 share point in its closing 30 minutes.
Fox had a listless night, kicking off with unscripted dud “On the Lot” (0.9/3 in 18-49, 1.92m) and remaining well behind its rivals at 9 with a repeat of “House” (1.7/5, 5.03m).
The debut of “L.A. Ink” on TLC was easily cable’s No. 1 show of the night in key demos (1.7/5 in 18-49, 2.88m). It even beat the broadcast competish in the 10 o’clock hour among adults 18-34 (2.2/7), logging the best-ever premiere score for the net in the demo.
In total viewers, launch is the best for a TLC show since “What Not to Wear” in 2003.