×
You will be redirected back to your article in seconds

Discovery to close its retail stores

Move comes as Zaslav forced to cut costs

Discovery Communications, tired of losing $30 million a year on its chain of retail stores, will shut down all 103 of them by the third quarter.

These closings will affect about 1,000 Discovery Channel Stores employees, which represents 25% of the company’s total workforce.

Move comes as Dave Zaslav, who joined Discovery as CEO in January, was given a mandate to cut costs. The heads of Discovery’s TLC and Animal Planet resigned soon after, and last month 200 employees ankled the company.

Although its own retail stores are going away, Discovery will continue its partnership with the 550 Toys “R” Us stores for separate displays of merchandise derived from Animal Planet.

A spokeswoman said Discovery will look for more partnerships like that with Toys “R” Us, adding that the Hudson Group will continue to run the Discovery Channel stores located at seven airports in the U.S. and Canada.

Zaslav plans to beef up the Discovery Store Web site, which, through e-commerce, sells online all of the items in brick-and-mortar stores, ranging from DVDs and books to toys and telescopes. Discovery said its e-commerce operations grew by 144% during the year to date, a record.

Discovery will give more attention to T-commerce, the process that taps into the psychology of impulse buying. During the commercial break, T-commerce supplies an on-screen 800 number that gives TV viewers the chance to purchase, for example, a DVD of the “Planet Earth” series while they’re watching an episode live.

More Scene

  • Cara Delevingne attends The Trevor Project's

    Cara Delevingne Recalls Producers Saying That Being Queer Will Hurt Her Career

    Hollywood may be celebrating LGBTQ Pride Month with displays of the rainbow flag and lots of talk about supporting diversity and inclusion, but Cara Delevingne says there’s still work to be done. “Behind closed doors, we are still being told, as I have, by powerful Hollywood producers that we can’t make it if we’re queer,” [...]

  • Kiernan Shipka and Ross LynchMTV Movie

    MTV Movie & TV Awards: What You Didn't See on TV

    Many of the biggest stars in movies and television — including Dwayne “The Rock” Johnson, Jada Pinkett Smith, Kiernan Shipka, Sandra Bullock, Tessa Thompson and Brie Larson — came together to present and receive honors at the 2019 MTV Movie & TV Awards, hosted by “Shazam!” star Zachary Levi. And while non-attendees are able to enjoy [...]

  • Dan Stevens

    'Legion' Star Dan Stevens Says His Character Would Fight Thanos, 'Wreak Havoc' in MCU

    Dan Stevens said his powerful, telepathic mutant Legion would do some serious damage if he ever crossed over from the eponymous FX series into the Marvel Cinematic Universe. “Legion would wreak havoc. He’d probably take on Thanos, let’s see that,” he told Variety on the red carpet at the premiere of the trippy, mind-bending superhero series [...]

  • Anthony Anderson LADF

    Why Anthony Anderson and Billie Jean King are Giving Back with the Dodgers Foundation

    Celebrities and athletes came together at the Dodgers Foundation Blue Diamond Gala to celebrate the team’s commitment to supporting youth and to catch a glimpse of the event’s headliner: Bruno Mars. Billie Jean King and Ilana Kloss were honored at the fifth annual event, which raised over $3 million for programs benefiting Los Angeles youth. [...]

  • Shia LaBeouf poses at the premiere

    Shia LaBeouf to Host Birthday Fundraiser for Slauson Rec. Theater Company

    Shia LaBeouf is celebrating his 33rd birthday by giving back. The actor, who turned 33 on June 11, will host a fundraising concert later this month for the Slauson Rec Theater Company, a 10-month-old free performing arts program he co-founded in downtown Los Angeles. The night will also include a preview of the Slauson Rec [...]

More From Our Brands

Access exclusive content