Development dials up

Mexico

The powers that be still rule Mexico’s TV market, with Televisa claiming nearly 70% of broadcast auds and its only significant commercial rival, TV Azteca, picking up the slack.

Meanwhile, a few companies have started developing TV series in Mexico. Though little will be on sale at Mipcom, there will be some evidence of the trend. Televisa will show off its first set of U.S.-style series, one being the first TV production from indie shingle Lemon Films, “13 Fears.”

Televisa’s big bet on series did not immediately generate boffo ratings during the series’ first run, which recently ended. But Televisa’s VP of programming, Alberto Ciurana, says the results were in line with the web’s targets.

“Our series are here to stay,” Ciurana says. “This is part of a long-term plan.”

Televisa’s profile at Mipcom will be boosted Oct. 9, when prexy Emilio Azcarraga Jean delivers a keynote speech.

TV Azteca will be pushing its own indie-produced product: a new telenovela from Mexican TV and film shingle Argos, the nation’s oldest indie. Argos started out producing for Azteca but later began working for NBC Universal-owned Telemundo. (Now, after dumping Argos, Telemundo is preparing to begin producing its first telenovela in Mexico this fall.)

TOP 3

1. Distilling Love (Televisa)

2. I Love Juan Querendon (Televisa)

3. Family of Ten (Televisa)

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