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De Mol’s Talpa sets up international arm

Division will look after world sales of inhouse content

LONDON — John de Mol’s budding Netherlands-based, multimedia conglom Talpa Media has launched an international distribution division called Talpa Content.

The division will be responsible for international sales of Talpa Media’s growing roster of reality, quiz and drama series devised inhouse.

Maarten Meijs has been appointed in the role of international licensing manager. He previously worked for Dutch format distributor Absolutely Independent.

Initial titles on the Talpa Content slate include reality skein “The Golden Cage,” recently picked up by ABC for the U.S., and quizshow “One Million What?” which has already been sold to Italy.

The Talpa Content division also will encompass Talpa Media’s content development divisions in the Netherlands and Stockholm.

“Absolutely everything is devised inhouse, even the music used in the various series,” Meijs said.

Talpa Content’s first major outing will be MIP TV in March.

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