BSkyB buys set-top box maker

Broadcaster pays $250 mil for Amstrad

Europe’s leading paybox, BSkyB, has once again surprised the media industry — this time by shelling out $250 million to buy U.K. set-top box manufacturer Amstrad.

Move should enable BSkyB to speed up the rollout of on-demand broadband programming, cut costs in the supply chain and catch up technologically with cable rival Virgin Media.

Satcaster will also have better control over how its products are designed and greater flexibility to improve the technology.

“It will help us to drive innovation and efficiency for the benefit of our customers,” BSkyB topper James Murdoch said.

Amstrad was BSkyB’s first set-top box supplier when Rupert Murdoch launched the satcaster in 1988. It still supplies about one-third of BSkyB’s boxes.

Alan Sugar, the maverick British entrepreneur who created Amstrad, will remain at the company.

In Blighty, Sugar is a TV celeb thanks to his starring role in the local version of “The Apprentice.”

More TV

  • Anthony Anderson

    Anthony Anderson Under Criminal Investigation, Disputes Woman's Claims of Assault

    Europe’s leading paybox, BSkyB, has once again surprised the media industry — this time by shelling out $250 million to buy U.K. set-top box manufacturer Amstrad. Move should enable BSkyB to speed up the rollout of on-demand broadband programming, cut costs in the supply chain and catch up technologically with cable rival Virgin Media. Satcaster […]

  • 'Marvel's Cloak & Dagger' Renewed for

    'Marvel's Cloak & Dagger' Renewed for Season 2 at Freeform

    Europe’s leading paybox, BSkyB, has once again surprised the media industry — this time by shelling out $250 million to buy U.K. set-top box manufacturer Amstrad. Move should enable BSkyB to speed up the rollout of on-demand broadband programming, cut costs in the supply chain and catch up technologically with cable rival Virgin Media. Satcaster […]

  • Frances McDormand Oscar theft

    Amazon Showrunners Panel: Frances McDormand Will Star as God in 'Good Omens'

    Europe’s leading paybox, BSkyB, has once again surprised the media industry — this time by shelling out $250 million to buy U.K. set-top box manufacturer Amstrad. Move should enable BSkyB to speed up the rollout of on-demand broadband programming, cut costs in the supply chain and catch up technologically with cable rival Virgin Media. Satcaster […]

  • Amazon Studios SDCC Roundup: Teaser Trailers,

    Amazon Studios SDCC Roundup: Teaser Trailers, Casting, Release Dates

    Europe’s leading paybox, BSkyB, has once again surprised the media industry — this time by shelling out $250 million to buy U.K. set-top box manufacturer Amstrad. Move should enable BSkyB to speed up the rollout of on-demand broadband programming, cut costs in the supply chain and catch up technologically with cable rival Virgin Media. Satcaster […]

  • Buffy the Vampire Slayer

    'Buffy the Vampire Slayer' TV Reboot in Development From Joss Whedon, Monica Owusu-Breen

    Europe’s leading paybox, BSkyB, has once again surprised the media industry — this time by shelling out $250 million to buy U.K. set-top box manufacturer Amstrad. Move should enable BSkyB to speed up the rollout of on-demand broadband programming, cut costs in the supply chain and catch up technologically with cable rival Virgin Media. Satcaster […]

  • Iron Fist

    TV News Roundup: Marvel's 'Iron Fist' Gets Season 2 Premiere Date on Netflix

    Europe’s leading paybox, BSkyB, has once again surprised the media industry — this time by shelling out $250 million to buy U.K. set-top box manufacturer Amstrad. Move should enable BSkyB to speed up the rollout of on-demand broadband programming, cut costs in the supply chain and catch up technologically with cable rival Virgin Media. Satcaster […]

  • Jon Schnepp and Holly Payne g

    'Metalocalypse' Writer-Director Jon Schnepp Dies a 51

    Europe’s leading paybox, BSkyB, has once again surprised the media industry — this time by shelling out $250 million to buy U.K. set-top box manufacturer Amstrad. Move should enable BSkyB to speed up the rollout of on-demand broadband programming, cut costs in the supply chain and catch up technologically with cable rival Virgin Media. Satcaster […]

More From Our Brands

Access exclusive content