Bravo tries to ‘Step It Up’

New dancing show to be more 'industry' than peers

NEW YORK — Bravo continues moving to the reality-competition beat, ordering a dancing show from the producers of “Project Runway.”

Cabler has greenlit “Step It Up,” which will focus on a group of professional dancers trying to make it in that high-pressure world.

Show is produced by Magical Elves, the shingle behind “Runway,” the Bravo flagship that returns in the fourth quarter, as well as the net’s summer skein “Top Chef.”

Among the styles contestants will be asked to perfect are ballet, ballroom, Broadway and burlesque, net said.

Bravo hasn’t announced the structure of the competition or the judges. Casting is currently under way in New York, Los Angeles and Chicago.

Gunnar Wetterberg created the show, which Magical Elves’ Jane Lipsitz and Dan Cutforth will produce.

Dancing has become a popular forum for nonscripted shows on broadcast TV, thanks to “Dancing With the Stars” and “So You Think You Can Dance.” But Bravo execs said “Step” would differ from those two by featuring dancing pros exclusively and emphasizing aspects of the industry.

Separately on Tuesday, the net announced that it had hired former CBS praiser Johanna Fuentes as veep of communications. Fuentes will report to communications senior veep Cameron Blanchard.

Exec will be responsible for the net’s originals, including docudramas and its trademark reality-competish shows; new-media efforts will also fall under her purview.

A number of directors and other communications staffers will report to Fuentes.

At CBS she served as director of entertainment communications.

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