Hoegh (below right) is the Norwegian entrepreneur behind Arts Alliance, pioneer in digital exhibition, distribution and production. David is the Malaysian-born topper of Slingshot, a microbudget studio backed by Arts Alliance and chaired by Hoegh. Together, they typify the multinational dynamism that keeps London on the cutting edge of global showbiz. In fact, the only purebred Englishman involved with Slingshot is board member Luke Montagu, the future 14th Earl of Sandwich. He founded the Metropolitan Film School, based next door to Slingshot at Ealing Studios, and they collaborate on developing new talent.