After four years as prexy of Lorne Michaels’ Broadway Video Television, JoAnn Alfano — who helped develop “30 Rock” — has ankled and launched her own shingle.
Alfano’s company, dubbed TV Tray Entertainment, has inked a two-year first-look development deal with Universal Media Studios. New gig keeps her on the U lot, which remains home to Broadway Video.
“My deal was up, and I’d been in the job for four years,” Alfano said. “It was a great opportunity and a great stepping stone to becoming a producer, but when I had the chance to produce on my own, I wanted to take it.”
Alfano also said that she and Michaels had different creative goals.
“Lorne’s appetite for what he wants to do and what I want to do, in the long term, are probably different,” she said. “He wants to develop with a lot of ‘SNL’ writers, and I have a completely different set” of scribe contacts.
Still, “It’s an amicable split,” Alfano added. Indeed, Alfano will remain an exec producer on Broadway Video’s “To Love and Die,” the comedic one-hour recently given a series order by USA.
She’ll also remain involved in several other Broadway Video projects.
Universal Media Studios prexy Katherine Pope predicted Alfano will do well on her own. “We know that her successful development experience at BV and on the studio and network side will pay creative dividends,” she said.
Alfano’s tenure at Broadway Video Television saw the development of “30 Rock” and the short-lived (but well-regarded) ABC skein “Sons & Daughters.”
Before Broadway Video, Alfano headed up comedy development for NBC Entertainment for three years and was senior VP of drama development from 1999-2000. As a network exec, she helped develop skeins including “Scrubs,” “Ed” and “Will & Grace.”
There’s no word yet on a replacement for Alfano, but a Broadway Video rep said the shingle is “in the process of reupping its primetime development deal with NBC Universal and will likely expand development in New York.”