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ABC continues to set the pace this fall with its strong entertainment lineup, but the net had to share demo honors last week with CBS, which aired the conclusion of the season’s top-rated football game.

Sunday’s battle of undefeated NFL teams between the New England Patriots and Dallas Cowboys averaged a huge 11.3 rating/37 share in adults 18-49 and 29.12 million viewers overall, making it the top-rated program on television since the “American Idol” finale on Fox last May. It was also the most-watched Sunday regular-season NFL game on any net in 11 years (since 29.7 million watched San Francisco-Dallas on Fox in November 1996).

The Eye benefited in the week’s ratings race because the high-scoring, slowly paced game spilled into primetime by about 50 minutes. In the 7 o’clock half-hour, the game topped 33.6 million viewers.

In overall averages for the week, ABC and CBS battled to a draw in the adults 18-49 demo with a 3.6 rating/10 share, followed by NBC (3.0/8), Fox (2.9/8), Univision (1.4/4), ESPN (1.3/3) and TBS and CW (both at 1.2/3). The Alphabet would have won by roughly four-tenths of a ratings point without the Eye’s football boost.

CBS won in adults 25-54 (4.5/12 to 4.3/11), while ABC led in adults 18-34 (2.9/9 to 2.7/8 for Fox) and the Eye prevailed as usual in total viewers (12.4 million to 11.0 for runner-up ABC).

ABC claimed two of the week’s top three primetime programs among adults 18-49 with No. 1 “Grey’s Anatomy” (7.9/19 in 18-49, 19.04 million viewers overall) and “Desperate Housewives” (7.4/17 in 18-49, 18.89m), which tied Fox’s “House” (7.4/18, 18.03m) at No. 2. All three programs were up week to week.

The Alphabet’s first-year Wednesday skeins “Private Practice” (4.9/13 in 18-49, 12.42m) and “Pushing Daisies” (3.7/11, 10.26m) also looked good in winning their hours. “Private” was up vs. the previous week and is the season’s clear No. 1 new program, while “Daisies” retained 86% of its prior week’s 18-49 premiere average and 100% of its 18-34 score.

ABC had mixed results Friday, where drama “Women’s Murder Club” won in its debut at 9 (2.5/8, 10.85m), sandwiched between soft time-period preem results for “20/20” (1.7/6, 5.70m) and “Men in Trees” (1.9/6, 7.05m).

On the comedy front, Tuesday’s “Cavemen” (2.6/8 in 18-49, 6.96m) and “Carpoolers” (2.8/8, 7.27m) declined by 26% and 20%, respectively, vs. their premieres of the previous week.

In addition to football, CBS was paced by Thursday stalwarts “CSI” (6.1/15 in 18-49, 19.79m) and “Survivor” (4.6/13, 14.22m) as well as Monday vets “CSI: Miami” (4.5/11, 8.82m) and “Two and a Half Men” (4.4/10, 13.02m).

Not so hot were new shows “Cane” (2.3/7, 9.11m), “Kid Nation” (2.1/6, 6.91m) and “Moonlight” (2.0/6, 7.10m), all of which hit lows. But Monday laffer “Big Bang Theory” looks good (3.4/8, 8.35m).

NBC was led by “Heroes” (5.1/12, 10.91m) but took a dip in the weekly standings due to a season low score for “Sunday Night Football” (4.7/12, 11.19m).

Fox didn’t have a whole lot to talk about beyond “House,” though the net won both Friday and Saturday with the opening games of the American League Championship Series between Cleveland and Boston.

The CW finds itself down 24% year to year in its target demo of adults 18-34, due mostly to its woeful performance on Sunday night. The lineup of “CW Now,” “Online Nation” and “Life Is Wild” averaged a 0.2 rating in the demo, placing the broadcast net 27th overall. VH1, for example, tripled the CW with repeats of one of its own shows, “America’s Next Top Model.”

On a brighter note, the net’s unscripted skeins “Beauty and the Geek” (1.6/5 in 18-49, 3.21m) and “Top Model” on Wednesday (2.5/7 in 18-49, 5.37m) were up 20% and 12%, respectively, week to week in 18-34.

ESPN edged out TBS for the week’s 18-49 primetime lead among cable networks (1.27 vs. 1.23), with the Turner net finishing on top in total viewers with a larger weekly aud (3.59 million) than either Univision (3.28m) or CW (3.04m).

ESPN’s “Monday Night Football” matchup between the Dallas Cowboys and Buffalo Bills (5.7/15, 13.03m) was the week’s No. 5 program in 18-49.

Of note on the entertainment side, Disney Channel had a strong showing Friday with original pic “Twitches Too” (6.96 million viewers), which was the top show on television for the week among kids 6-14.

E! got off to a good start Sunday with “Keeping Up With the Kardashians,” which drew 900,000 viewers and was the top cable show among women 18-34 in its timeslot.

And MTV was pleased with the debut of “Legally Blonde: The Musical,” as Saturday’s afternoon preem averaged 1.27 million viewers and drew more persons 12-34 than any other program in its timeslot.

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On Monday of this week, ABC opened Christina Applegate comedy “Samantha Who” to good numbers (4.5/10 in 18-49, 14.42m from 9:32 to 10:03 p.m.), holding onto most of its demo lead-in from “Dancing With the Stars” (4.7/12, 19.40m). “Samantha” beat its comedy competition on CBS, “Rules of Engagement” (4.0/9, 10.81m), even though “Rules” was up week to week.

It dominated in key female demos, and actually built on “Dancing” among women 18-34 (5.2/12 vs. 4.7/12).

Future weeks will show if “Samantha” has what it takes to become the net’s first half-hour comedy hit in years, but it did open better than the other comedies to launch behind “Dancing” the last two seasons — “Crumbs” and “Help Me Help You.”

Also of note was a 22% week-to-week jump for NBC rookie “Chuck” (3.3/9 in 18-49, 8.36m), which benefited as Fox rested “Prison Break” for baseball. It remained behind ABC’s “Dancing” but moved ahead of CBS comedies “How I Met Your Mother” (3.1/8 in 18-49, 7.71m) and “The Big Bang Theory” (3.1/8, 7.94m).

Following “Heroes” (5.2/12 in 18-49, 11.41m), NBC’s other newcomer on the night, “Journeyman,” dipped a bit more in its fourth try (2.7/7, 6.75m), finishing well behind the Eye’s “CSI: Miami” (4.8/12, 15.59m), which rose week to week.

Fox’s baseball playoff game between the Cleveland Indians and Boston Red Sox averaged a 3.0/8 in 18-49, and 9.91 million viewers overall from 7:07-10:48 p.m.

CW’s “Aliens in America” remains a modest performer (0.9/2 in 18-49, 2.25m), but was up week to week.