Bob Shaye said he didn’t think New Line’s 1988 version of “Hairspray” even had a premiere. In that case, Tuesday’s launch at the Village more than made up for it.
The pic’s bow had more than 1,200 guests (with the overflow at the Crest), along with beauticians crafting “up do” hairstyles and a 14-piece band blasting ’50s classics at the Bourgeois Prods.-designed after-party.
Director Adam Shankman gave a pre-screening shout-out to John Travolta, saying, “Wait till you see this bitch dance!”
Shaye said the pic tested “the best of any film in New Line history.” As for the premiere of the original “Hairspray,” helmer John Waters said he was fine with the launch the pic had in Baltimore (“The mayor came”) at the Senator Theater.
“I made ‘Hairspray’ for $2.8 million, and it was the biggest budget I’d ever had,” Waters said. “I’d just done ‘Polyester’ for $300,000. I was in Hollywood heaven.”