Music event serenades China

Midem runs Jan. 27-31

HONG KONG — China will be the country of honor at the 2008 edition of the giant Midem music market.

The 42nd Midem will be held Jan 27-31 in Cannes.

Organized in partnership with the Chinese ministry of culture, China will host the Midem opening night party on Jan. 27 in the Martinez Hotel, and will showcase a selection of top Chinese talent.

The country’s huge potential for the music industry will be highlighted at conferences bringing together Chinese government officials and industry execs.

China also will have a dedicated country pavilion at the show.

“We are delighted to honor China at Midem’s 42nd edition and to offer insight into this vast market to our clients,” Dominique Leguern, Midem director said. “Chinese consumers are showing particular interest in mobile-delivered music products and the potential for growth in China is huge.

“Midem will not only allow our international clients to deepen their understanding of the Chinese market and make new business contacts, but it will also provide a showcase for exciting Chinese talent to the 10,000 music industry executives who attend the event.”

According to recent research the Chinese entertainment and media market, including the music industry, is expected to grow from $90 billion in 2007 to $137 billion in 2010.

Like Variety and Variety Asia, owner Reed Midem is part of the Reed Elsevier media conglom.

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