GameCock promo lays an egg

Publicity stunt interrupts 'Bioshock' speech

The Spike Video Game Awards were never going to be the classiest of affairs. Primarily a giant promo event for the industry, the kudofest held last week in Las Vegas was populated as much by celebs as game developers.

Nonetheless, attendees at the Mandalay Bay Events Center were buzzing over what happened when “BioShock” won “game of the year” and developers Greg Goby and Ken Levine took the stage to accept the award.

Before they could start speaking, two people dressed as roosters crashed the stage and grabbed the microphone to promote independent publisher GameCock. As Goby, Levine and the aud looked on in total confusion, one of the roosters crowed, “GameCock is for the children and GameCock will rise someday.”

There wasn’t any security to stop the rooster rush and Spike apparently had no way to cut around them on tape, so the “BioShock” team’s speech ended up being very short, with Levine, the game’s creative director, never getting a chance to speak at all.

GameCock topper Mike Wilson later apologized for the stunt, saying his roosters made a bad choice for when to charge the stage. “The award acceptance they interrupted was the last one we would have wanted to interrupt,” he says, “as we have the utmost respect and love for ‘Bioshock’ and all who were involved in it, and it totally sucks that Ken Levine didn’t get to speak after making such a fantastic game.”

Wilson adds, however, that he doesn’t actually regret the attempt to get some free promotion courtesy of Spike, just that the acceptance speech was ruined.

“‘Most addictive game fueled by Mountain Dew’ would have been a wonderful choice,” he says, noting the show’s soda-sponsored prize.

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