LONDON — Bob Bakish has been appointed to the newly-created position of president, MTV Networks Intl.
Reporting to MTV Networks vice-chair Bill Roedy, Bakish will take on responsibility for managing the local and regional operations across Europe, Latin America and Asia Pacific.
Bakish is a 10-year Viacom veteran, who served most recently as exec VP of operations and Viacom Enterprises. He was responsible for strategic planning, business development, Famous Music, Viacom Plus and IS&T, as well as heading Viacom’s crossdivisional marketing council.
“Bob’s smart strategic skills and long history with the company will be invaluable to MTVNI as we advance our aggressive plans for driving growth and operating performance,” Roedy commented.
Viacom CEO Philippe Dauman said, “In working closely with Bill, Bob will help accelerate our strategic focus on maximizing our positions in key markets and accelerating expansion in areas like digital media, ad sales, Nickelodeon and consumer products.”