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U.K. distributor fleshes out promo

Revolver enlists thousands for zombie march

The armies of Londoners making the Monday morning march into work can look like a pack of bleary-eyed zombies. But this week it will be for real. Well, sort of.

U.K. indie distrib Revolver Entertainment and horror website eatmybrains.com have corralled more than a 1,000 volunteers to take part Aug. 27 in a Monday morning zombie march though London’s West End to help promote the DVD launch of “The Zombie Diaries” which is being released that day.

The undead hordeswere rounded up via an Internet campaign that includes a rapidly expanding group on social networking site Facebook. Meeting at 9:30 a.m., they’ll roam the West End for an hour then feast on a screening of the pic at the Odeon, Leicester Square. Pic, which has not had a U.K. theatrical bow, plays on the final day of the annual FrightFest fantasy and horror film festival.

The wannabe zombies, who will be in full costume and makeup, are looking to break the world record for the largest recorded zombie walk. Previous benchmark was 894 people, who shuffled and groaned through Pittsburgh — home base of “Night of the Living Dead” creator George Romero — in October.

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