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Gil Cates, George Schweitzer, studio exec

‘Everybody seems to be selling every piece of everything. The baggage carousel, the bathroom door, the shower door in the health club, building ceilings. You can buy everything.’

— CBS marketing group prexy George Schweitzer on the jockeying for fall TV promo space.

‘It can be hard to go to an established director and offer them a budget that’s much lower than they’re used to working with. But a first-time guy is happy to take the job.’

— A studio exec talks about the proliferation of first-time feature helmers.

‘This is our attempt to add to the pool of theatrical literature.’

— Gil Cates, producing director of the Geffen Playhouse, details the venue’s expanded roster of premieres by top playwrights.

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