Sure, it was a foregone conclusion that last week’s “High School Musical 2” premiere would be the Super Bowl of kidvid this year.
But nobody, not even the sequel’s most enthusiastic boosters at the Disney Channel, predicted the high volume of adults who showed up to hum along.
Of the cable record-busting 17.24 million viewers who tuned in to the tuner’s Aug. 17 premiere, some 33% of them were old enough to vote. Kids in the 6-11 demo made up 35% of the aud; 9-14-year-olds comprised 34% of the total. (Indeed, with an average of 6.1 million kids 6-11, the “HSM2” bow pushed past the 2004 Super Bowl to become the most-watched telecast ever in that demo.)
Undoubtedly, many of those 5.7 million adults were moms and dads watching with eyes rolling as their kids and teens swooned for Zac Efron, Vanessa Hudgens, Ashley Tisdale and the other comely “HSM” stars. Disney Channel execs even got an anecdotal report of one father in Georgia who went the extra mile of renting generators when a local power outage threatened to derail his daughter’s “HSM2” premiere viewing party.
But some of those adults had to be kid-free, or at least young kid-free.