Google courts media attention

Open house primarily to explain ad strategy

Is Google finally pulling back the veil?

Manhattan journos on Sept. 20 got a glimpse of its stylish Chelsea offices, home to some 1,000 staffers.

Company execs have shied away from such large-scale, on-the-record media briefings, primarily because they haven’t had to. The good publicity just seemed to follow them.

But the normally bullish coverage has been tempered recently after a lawsuit from Viacom, questions about their use of copyrighted material and other criticisms about the company’s ambitions.

The open house was primarily to explain an ad strategy across a number of areas, such as a display ad campaign for NBC’s “Heroes.”

 But publicists were also intent on making sure reporters were happy, seeking them out to ensure they were finding it useful — in other words, sounding and acting like any nervous media company.

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