‘Cops’ sends promo of the week

Reporters given key-chain breathalyzers

Most publicity swag, frankly, goes straight into the circular file, but Fox finally gave reporters a gizmo they can potentially use.

Key-chain breathalyzers — sent out to commemorate the 20th anni of “Cops” — allow the owner to test whether they’re over the legal limit (in most places. 0.08%) in terms of blood-alcohol levels.

Exhibiting a bit of savvy about the press, Fox encourages scribes to “party responsibly” in marking the 700-episode milestone, adding that the enclosed gift “might prevent your being included in a ‘Cops’ cameo.”

The device bears a “Cops” logo, but based on an online search retails for less than $20, which is a lot cheaper than hiring an attorney to beat a DUI conviction.

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