Emmys are barely over but AMC and “Mad Men” are already making plans for next year, hoping to bring new life to the series.
AMC renewed the show, which just concluded its first season, despite an average rating of 1.1 million total viewers for the 13 episodes. Only 14.6% of the 1.1 million covered people 18 to 34; 39.9% fit the 18-to-49 category.
In those two demos, “Mad Men” was flat with its primetime average for the same Nielsen period, which is alarming because AMC’s license fee is a steep $1.8 million an episode.
But the second season of 12 episodes kicks off next summer, and Emmy noms are announced in mid-July.
“It’s our hope that we can duplicate our Emmy success next year,” says Charlie Collier, exec VP and g.m. of AMC, referring to the four Emmys the net racked up for mini “Broken Trail.”
It won’t be easy. “The only show I can think of that was helped by an Emmy award is ‘Cagney & Lacey,’ ” says Tim Brooks, co-author of “The Complete Directory to Prime Time Network & Cable TV Shows, 1946-Present.”
CBS canceled “Cagney” because of low ratings but brought it back due to mass protest, buttressed by the Emmy to Tyne Daly in ’83. The show returned in March ’84 and ran for four solid years, through August 1988.