The Broadway incarnation of “Rent” is slashing prices in a bid to snare post-strike auds.
For all perfs through Dec. 23 (excluding Saturday evening shows), top ticket price is discounted from $110 to $65. Mezzanine seats are $55 and $40, depending on location.
Many shows are toying with new pricing schemes to encourage a rapid rebound for Broadway biz. “Chicago,” for instance, sold all seats to the Nov. 29 perf for $26.50, and ticketholders turned away because of the strike are being encouraged to rebook by March 28 with the offer of a $40 gasoline gift card.
Like “Chicago,” “Rent” is a longrunning tuner that lost an important chunk of change over the darkened Thanksgiving weekend, traditionally one of the Rialto’s most lucrative frames. Boosted holiday grosses help sustain shows through normally fallow periods such as the upcoming wintertime sales dip experienced every January.