MSG, WaMu pact for Theater

Duo deal for name rights

Madison Square Garden and WaMu have inked a multi-year naming rights deal for the Theater at Madison Square Garden.

The agreement marks the first time for the Cablevision-owned MSG brand to offer name rights.

The name of the Theater will be changed immediately.

Under the agreement, WaMu will receive branded venue signage throughout the Theater and on the Garden featuring the new WaMu Theater at Madison Square Garden logo. In addition, WaMu will have 11 ATMs throughout the Theatre and the Garden.

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